Our client, Morel Global, is constructing a digital sales funnel to attract entrepreneurs to their membership program, INNER CIRCLE. As one of the primary visual assets, the video that we created for them had to tell the story of what INNER CIRCLE is, what it offers to members, how it works, AND create a ton of FOMO (Fear of Missing Out) so that prospects will be enticed to speak with their team and sign up. Using a combination of VoiceOver, footage from events, and stock footage, we were able to create something that hits all these points.