The Video-Powered Business Blog
Strategy, Storytelling, and Production insights
What is a Video Testimonial?
Video testimonials help turn happy customers into powerful marketing assets. Learn what makes a strong testimonial, the key elements to include, and how to create a video that builds trust and drives conversions.
What Is Video Marketing? Strategy, Examples, and How It Works
What is video marketing? Learn how it works, why it matters, real examples, and how businesses use video to drive growth and engagement.
Recruitment Video Production: How to Attract Better Candidates With Video
Most companies treat recruitment video like a company commercial. This post breaks down how a two-part recruitment video strategy helps mid-sized businesses attract the right candidates, reduce wasted interview time, and lower early turnover by giving applicants the honest, specific information they need to self-select before applying.
What Is B2B Video Marketing? Strategy, Examples, and Use Cases
B2B buyers are not scrolling Instagram looking for a vendor. Here is how to build a video marketing strategy that meets them where they actually are and moves them through your sales process.
How Long Should a Corporate Video Be? A Practical Guide for Businesses
The right length for a corporate video depends on who is watching, where it lives, and what it needs to accomplish. Here is how to figure that out before you start shooting.
Why is Corporate Video Production Important for Modern Businesses?
Corporate video production is no longer optional for modern businesses. From marketing and sales to onboarding and internal communication, video has become one of the most effective tools companies can use to communicate clearly and operate more efficiently.
How to Find a Video Production Company for Your Project
Most businesses pick the wrong video production company for one simple reason. They think they’re hiring someone to shoot video, when they should be looking for a partner who can help them create something that actually works. Here’s how to find the right team and avoid wasting time and money.
Why Most Business Videos Fail
Most business videos fail long before the camera ever turns on. In this post, we break down the real reasons video content doesn’t deliver results and what to do differently so your investment actually pays off.
How Much Does Corporate Video Production Cost? A Business-Level Breakdown
How much does corporate video production cost? The honest answer is: it depends. In this guide, we break down the three tiers of corporate video, what’s actually inside a production budget, and how to spend wisely so your investment actually pays off.
What to Expect in the Video Production Process (Start to Finish Guide)
Wondering what actually happens when you hire a video production company? This step-by-step guide explains the full process from planning and filming to editing, revisions, and final delivery so you know exactly what to expect.
This blog is where creative meets strategy — and where video becomes a real driver of business growth. We share insights from the field, behind-the-scenes lessons, and actionable tactics that help brands turn content into results.
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Aug 26, 2026
What is a Video Testimonial?
Video testimonials help turn happy customers into powerful marketing assets. Learn what makes a strong testimonial, the key elements to include, and how to create a video that builds trust and drives conversions.
Aug 11, 2026
What Is Video Marketing? Strategy, Examples, and How It Works
What is video marketing? Learn how it works, why it matters, real examples, and how businesses use video to drive growth and engagement.
May 12, 2026
Recruitment Video Production: How to Attract Better Candidates With Video
Most companies treat recruitment video like a company commercial. This post breaks down how a two-part recruitment video strategy helps mid-sized businesses attract the right candidates, reduce wasted interview time, and lower early turnover by giving applicants the honest, specific information they need to self-select before applying.
May 5, 2026
What Is B2B Video Marketing? Strategy, Examples, and Use Cases
B2B buyers are not scrolling Instagram looking for a vendor. Here is how to build a video marketing strategy that meets them where they actually are and moves them through your sales process.
May 1, 2026
How Long Should a Corporate Video Be? A Practical Guide for Businesses
The right length for a corporate video depends on who is watching, where it lives, and what it needs to accomplish. Here is how to figure that out before you start shooting.
Apr 6, 2026
Why is Corporate Video Production Important for Modern Businesses?
Corporate video production is no longer optional for modern businesses. From marketing and sales to onboarding and internal communication, video has become one of the most effective tools companies can use to communicate clearly and operate more efficiently.
Apr 3, 2026
How to Find a Video Production Company for Your Project
Most businesses pick the wrong video production company for one simple reason. They think they’re hiring someone to shoot video, when they should be looking for a partner who can help them create something that actually works. Here’s how to find the right team and avoid wasting time and money.
Apr 2, 2026
Why Most Business Videos Fail
Most business videos fail long before the camera ever turns on. In this post, we break down the real reasons video content doesn't deliver results and what to do differently so your investment actually pays off.
Mar 27, 2026
How Much Does Corporate Video Production Cost? A Business-Level Breakdown
How much does corporate video production cost? The honest answer is: it depends. In this guide, we break down the three tiers of corporate video, what's actually inside a production budget, and how to spend wisely so your investment actually pays off.
Mar 3, 2026
What to Expect in the Video Production Process (Start to Finish Guide)
Wondering what actually happens when you hire a video production company? This step-by-step guide explains the full process from planning and filming to editing, revisions, and final delivery so you know exactly what to expect.
Mar 2, 2026
How to Choose a Conference Video Production Company When Your Internal Team Can’t Handle It
When your internal team hits capacity, bringing in the wrong production company can cause more problems than going it alone. This guide covers exactly what to evaluate before hiring a conference video production partner — from audio strategy and crew structure to redundancy systems and turnaround time.
Mar 1, 2026
How to Choose a Video Production Company in Orange County
Not all video production companies are created equal. If you’re hiring a team in Orange County, here’s how to look beyond price and flashy edits to find a strategic partner that delivers real results for your business.
Feb 9, 2026
How Much Does Video Marketing Cost? A Realistic Breakdown for Businesses
One of the most common questions businesses ask when considering video marketing is simple but loaded: how much does video marketing cost? The honest answer is that video marketing costs can vary widely, depending on what you are trying to achieve, how complex the production is, and how the content will be used. This guide […]
Feb 5, 2026
What Is Corporate Video Production? Types, Costs, and How Businesses Use It
Most businesses know they need corporate video but aren't sure where to start or what it actually includes. This guide breaks down what corporate video production really is, the most common types, what drives cost, and how companies actually put it to work.
Feb 2, 2026
What is a Testimonial Video?
A testimonial video is a recording of a person, usually a business’s customer, telling a short story about what it is like to work with that business or person. These videos are often short, around 90 seconds to three minutes in length and contain interview footage of the client telling their story mixed with B-Roll […]
Jan 21, 2026
Live Event Video Production: How to Hire the Right Production Team
Planning a corporate event? Hiring the right video production team can make or break your results. In this guide, we break down exactly how to choose the best crew for your event, avoid costly mistakes, and turn one day of filming into long-term marketing assets.
Jan 18, 2026
Explainer Video Cost: What You Should Expect to Pay for a Filmed Video
Wondering how much a filmed explainer video actually costs? Most professional live-action explainers fall between $5,000 and $25,000+, depending on production level, crew size, and creative strategy. In this guide, we break down real pricing tiers, what drives cost, and how to invest wisely in a video that builds trust and converts.
Nov 20, 2025
Wacky Ideas to Get More Attention on Your Video Content
Learn how unexpected openings and creative pattern interrupts can help your videos stand out and capture attention in the first few seconds. This guide breaks down simple but effective ideas you can use to stop the scroll, spark curiosity, and keep viewers watching your content longer.
Nov 19, 2025
How to Create a Month of Marketing Content from One Video
Learn how to take one well-planned long-form video and turn it into a full month of marketing content. This guide breaks down how to script your video in sections, create Reels and Shorts, build carousels, expand your ideas into an SEO-friendly blog post, and repurpose everything across email and social so your content works harder with less effort.
Nov 18, 2025
Testimonial Video Production: How to Film Videos That Actually Convert
Testimonial videos shouldn’t sound like polite compliments. They should tell a real story that helps viewers see their own problem and the results you can deliver. In this guide, I break down five practical steps to film testimonial videos that actually convert, from getting specific and guiding the interview to using strong visuals and ending with a clear next step.
Nov 12, 2025
Event Video Production: Turning Live Experiences into Long-Term Marketing Assets
Your event doesn’t end when the audience leaves. Professional event video production captures the energy, stories, and results that keep your brand visible year-round. Learn how Chromatic Digital Cinema turns live experiences into long-term marketing assets that build trust, attract sponsors, and drive engagement long after the lights go out.
Sep 30, 2025
What to Look for in a Video Production Company | Expert Guide
Learn how to choose the right video production company for your business. Discover the 5 key factors that ensure high-quality videos that deliver results.
Sep 23, 2025
Why Are Case Study Videos Valuable in My Marketing Strategy?
Case study videos blend storytelling and proof, making them one of the most persuasive marketing tools. They showcase real client results, build trust, position you as a strategic partner, and drive conversions across multiple channels.
Jun 3, 2025
Why Video Is One of the Most Effective Tools for Your Sales Team
Great sales teams build trust—and video helps them do it faster. Here’s how tools like explainer videos and video business cards can shorten sales cycles, personalize outreach, and close more deals.
May 27, 2025
Product Videos That Convert – How to Showcase Your Product for Sales, Not Just Views
A good-looking product video isn’t enough—you need one that converts. Learn how to create product videos that grab attention, build trust, and actually drive sales across ecommerce, social, and B2B funnels.
May 20, 2025
Corporate Video vs Commercial Video Meaning: Understanding the Differences
Corporate and commercial videos might sound similar, but they serve very different business goals. Learn how to tell them apart, when to use each, and how to choose the right format to support your brand’s message and strategy.
May 13, 2025
Explainer Video Cost – What You’re Really Paying For
Wondering how much an explainer video costs? Here’s a clear breakdown of pricing factors, budget ranges, and what you’re really paying for—whether it’s live-action or animated, short-form or brand-driven.
May 6, 2025
Why Is Video Production Important?
Video isn’t just nice to have—it’s the most powerful content tool in business today. From improving brand trust and SEO to increasing leads and sales, this post breaks down why video production matters and when it’s time to invest.
Apr 29, 2025
Brand Storytelling Through Video – How to Turn Company Values into Visuals
Great brand storytelling doesn’t just explain what you do—it shows why it matters. Learn how to turn your company’s values into powerful video content that builds trust, loyalty, and connection across every platform.
Apr 23, 2025
5 Corporate Videos Every Business Needs
Discover the five types of videos that every business should be using—from brand films to testimonial videos—to build trust, grow sales, and scale more efficiently. If you’re looking to get the most out of video marketing, this guide breaks down exactly where to start.
Apr 15, 2025
Why Your Business Needs a Training Video (And What It Should Include)
Training videos aren’t just for onboarding anymore—they’re one of the most scalable, time-saving tools a business can use to align teams, boost retention, and communicate clearly at scale. Here’s what yours should include—and why it matters more than ever.
Apr 12, 2025
How to Hire a Video Production Team (Without Regret)
Not all video teams are created equal. Here are the 10 things you should ask before hiring a video production partner—especially if you're planning corporate videos, product content, or social media campaigns that need to deliver real results.
Oct 21, 2022
5 Steps to Prepare Yourself for a Video Interview
Most corporate videos rely heavy on a filmed interview. Learn how to prepare yourself for a video interview so that you can look your best and make the process of filming the interview as smooth as possible
Sep 19, 2022
VIDEO – The Swiss Army Knife for Your Business
Video isn't just for marketing... Video content can be an effective tool for a lot of different areas of your business. In this post, we outline a few ways video can be used to grow your business, not just from the viewpoint of the sales team.
Aug 4, 2022
3 Key Elements of a Testimonial Video
Testimonial videos are one of the key ingredients used in a Video Powered Business. Using testimonial videos in your marketing strategy help to boost your credibility in the eyes of your customers because they are hearing about how great your product or service is from someone OTHER THAN YOU. We spend so much time talking […]
Jul 18, 2022
8K Is(n’t) Overkill
8K refers to the resolution of a captured video file, but how can filming in this high resolution format help your business?
Jul 5, 2020
The Value of Video to a Small Business
Video isn’t just a marketing tool—it’s a growth multiplier. Here’s why small businesses should treat video like an essential part of their strategy, not an afterthought.
Jun 18, 2020
Filming a Tele-Interview
Due to COVID-19 and working from home becoming commonplace, it has become important to find ways to remotely produce content. Although no match for high-end camera systems, lights, and audio; our webcams and cell phones can still get the job done. Preparation Regardless of what hardware is being used to capture an interview or what […]
Jun 7, 2020
Stock Footage: One Month In
The decision to begin uploading my footage to stock footage websites came at a time when no one was really sure about where the world was headed. I wanted a way to pass the time while staying home and “Socially Distancing” that still felt like I was being productive and had the promise of providing […]
Jun 5, 2020
Pad Prompter Review
A quick look at the Pad Prompter—a lightweight, budget-friendly teleprompter that we’ve used in both studio and remote interview setups. Here’s what worked (and what didn’t).
Jun 1, 2020
Initial Thoughts on the RED KOMODO
The RED KOMODO changed the game with its compact size and global shutter. These are my early takeaways after putting it through its paces on real productions.
May 29, 2020
The Challenge of Remote Productions
Managing video shoots remotely presents real logistical challenges—but it’s possible to maintain high production value with the right tools, prep, and communication. Here’s how we’ve approached it.
May 27, 2020
Developing the BIO Video Pack
We created the BIO Video Pack to help clients tell authentic, engaging stories about their people. This post breaks down our approach to scripting, shooting, and packaging these short-form bios for maximum impact.
Feb 7, 2020
Retainers vs. Projects
Should you hire a video team on a retainer or per project? We explore the pros and cons of each model and share when one might make more sense than the other.
Load More Posts
Aug 26, 2026
What is a Video Testimonial?
Video testimonials help turn happy customers into powerful marketing assets. Learn what makes a strong testimonial, the key elements to include, and how to create a video that builds trust and drives conversions.
Aug 11, 2026
What Is Video Marketing? Strategy, Examples, and How It Works
What is video marketing? Learn how it works, why it matters, real examples, and how businesses use video to drive growth and engagement.
May 12, 2026
Recruitment Video Production: How to Attract Better Candidates With Video
Most companies treat recruitment video like a company commercial. This post breaks down how a two-part recruitment video strategy helps mid-sized businesses attract the right candidates, reduce wasted interview time, and lower early turnover by giving applicants the honest, specific information they need to self-select before applying.
May 5, 2026
What Is B2B Video Marketing? Strategy, Examples, and Use Cases
B2B buyers are not scrolling Instagram looking for a vendor. Here is how to build a video marketing strategy that meets them where they actually are and moves them through your sales process.
May 1, 2026
How Long Should a Corporate Video Be? A Practical Guide for Businesses
The right length for a corporate video depends on who is watching, where it lives, and what it needs to accomplish. Here is how to figure that out before you start shooting.
Apr 6, 2026
Why is Corporate Video Production Important for Modern Businesses?
Corporate video production is no longer optional for modern businesses. From marketing and sales to onboarding and internal communication, video has become one of the most effective tools companies can use to communicate clearly and operate more efficiently.
Apr 3, 2026
How to Find a Video Production Company for Your Project
Most businesses pick the wrong video production company for one simple reason. They think they’re hiring someone to shoot video, when they should be looking for a partner who can help them create something that actually works. Here’s how to find the right team and avoid wasting time and money.
Apr 2, 2026
Why Most Business Videos Fail
Most business videos fail long before the camera ever turns on. In this post, we break down the real reasons video content doesn't deliver results and what to do differently so your investment actually pays off.
Mar 27, 2026
How Much Does Corporate Video Production Cost? A Business-Level Breakdown
How much does corporate video production cost? The honest answer is: it depends. In this guide, we break down the three tiers of corporate video, what's actually inside a production budget, and how to spend wisely so your investment actually pays off.
Mar 3, 2026
What to Expect in the Video Production Process (Start to Finish Guide)
Wondering what actually happens when you hire a video production company? This step-by-step guide explains the full process from planning and filming to editing, revisions, and final delivery so you know exactly what to expect.
Mar 2, 2026
How to Choose a Conference Video Production Company When Your Internal Team Can’t Handle It
When your internal team hits capacity, bringing in the wrong production company can cause more problems than going it alone. This guide covers exactly what to evaluate before hiring a conference video production partner — from audio strategy and crew structure to redundancy systems and turnaround time.
Mar 1, 2026
How to Choose a Video Production Company in Orange County
Not all video production companies are created equal. If you’re hiring a team in Orange County, here’s how to look beyond price and flashy edits to find a strategic partner that delivers real results for your business.
Feb 9, 2026
How Much Does Video Marketing Cost? A Realistic Breakdown for Businesses
One of the most common questions businesses ask when considering video marketing is simple but loaded: how much does video marketing cost? The honest answer is that video marketing costs can vary widely, depending on what you are trying to achieve, how complex the production is, and how the content will be used. This guide […]
Feb 5, 2026
What Is Corporate Video Production? Types, Costs, and How Businesses Use It
Most businesses know they need corporate video but aren't sure where to start or what it actually includes. This guide breaks down what corporate video production really is, the most common types, what drives cost, and how companies actually put it to work.
Feb 2, 2026
What is a Testimonial Video?
A testimonial video is a recording of a person, usually a business’s customer, telling a short story about what it is like to work with that business or person. These videos are often short, around 90 seconds to three minutes in length and contain interview footage of the client telling their story mixed with B-Roll […]
Jan 21, 2026
Live Event Video Production: How to Hire the Right Production Team
Planning a corporate event? Hiring the right video production team can make or break your results. In this guide, we break down exactly how to choose the best crew for your event, avoid costly mistakes, and turn one day of filming into long-term marketing assets.
Jan 18, 2026
Explainer Video Cost: What You Should Expect to Pay for a Filmed Video
Wondering how much a filmed explainer video actually costs? Most professional live-action explainers fall between $5,000 and $25,000+, depending on production level, crew size, and creative strategy. In this guide, we break down real pricing tiers, what drives cost, and how to invest wisely in a video that builds trust and converts.
Nov 20, 2025
Wacky Ideas to Get More Attention on Your Video Content
Learn how unexpected openings and creative pattern interrupts can help your videos stand out and capture attention in the first few seconds. This guide breaks down simple but effective ideas you can use to stop the scroll, spark curiosity, and keep viewers watching your content longer.
Nov 19, 2025
How to Create a Month of Marketing Content from One Video
Learn how to take one well-planned long-form video and turn it into a full month of marketing content. This guide breaks down how to script your video in sections, create Reels and Shorts, build carousels, expand your ideas into an SEO-friendly blog post, and repurpose everything across email and social so your content works harder with less effort.
Nov 18, 2025
Testimonial Video Production: How to Film Videos That Actually Convert
Testimonial videos shouldn’t sound like polite compliments. They should tell a real story that helps viewers see their own problem and the results you can deliver. In this guide, I break down five practical steps to film testimonial videos that actually convert, from getting specific and guiding the interview to using strong visuals and ending with a clear next step.
Nov 12, 2025
Event Video Production: Turning Live Experiences into Long-Term Marketing Assets
Your event doesn’t end when the audience leaves. Professional event video production captures the energy, stories, and results that keep your brand visible year-round. Learn how Chromatic Digital Cinema turns live experiences into long-term marketing assets that build trust, attract sponsors, and drive engagement long after the lights go out.
Sep 30, 2025
What to Look for in a Video Production Company | Expert Guide
Learn how to choose the right video production company for your business. Discover the 5 key factors that ensure high-quality videos that deliver results.
Sep 23, 2025
Why Are Case Study Videos Valuable in My Marketing Strategy?
Case study videos blend storytelling and proof, making them one of the most persuasive marketing tools. They showcase real client results, build trust, position you as a strategic partner, and drive conversions across multiple channels.
Jun 3, 2025
Why Video Is One of the Most Effective Tools for Your Sales Team
Great sales teams build trust—and video helps them do it faster. Here’s how tools like explainer videos and video business cards can shorten sales cycles, personalize outreach, and close more deals.
May 27, 2025
Product Videos That Convert – How to Showcase Your Product for Sales, Not Just Views
A good-looking product video isn’t enough—you need one that converts. Learn how to create product videos that grab attention, build trust, and actually drive sales across ecommerce, social, and B2B funnels.
May 20, 2025
Corporate Video vs Commercial Video Meaning: Understanding the Differences
Corporate and commercial videos might sound similar, but they serve very different business goals. Learn how to tell them apart, when to use each, and how to choose the right format to support your brand’s message and strategy.
May 13, 2025
Explainer Video Cost – What You’re Really Paying For
Wondering how much an explainer video costs? Here’s a clear breakdown of pricing factors, budget ranges, and what you’re really paying for—whether it’s live-action or animated, short-form or brand-driven.
May 6, 2025
Why Is Video Production Important?
Video isn’t just nice to have—it’s the most powerful content tool in business today. From improving brand trust and SEO to increasing leads and sales, this post breaks down why video production matters and when it’s time to invest.
Apr 29, 2025
Brand Storytelling Through Video – How to Turn Company Values into Visuals
Great brand storytelling doesn’t just explain what you do—it shows why it matters. Learn how to turn your company’s values into powerful video content that builds trust, loyalty, and connection across every platform.
Apr 23, 2025
5 Corporate Videos Every Business Needs
Discover the five types of videos that every business should be using—from brand films to testimonial videos—to build trust, grow sales, and scale more efficiently. If you’re looking to get the most out of video marketing, this guide breaks down exactly where to start.
Apr 15, 2025
Why Your Business Needs a Training Video (And What It Should Include)
Training videos aren’t just for onboarding anymore—they’re one of the most scalable, time-saving tools a business can use to align teams, boost retention, and communicate clearly at scale. Here’s what yours should include—and why it matters more than ever.
Apr 12, 2025
How to Hire a Video Production Team (Without Regret)
Not all video teams are created equal. Here are the 10 things you should ask before hiring a video production partner—especially if you're planning corporate videos, product content, or social media campaigns that need to deliver real results.
Oct 21, 2022
5 Steps to Prepare Yourself for a Video Interview
Most corporate videos rely heavy on a filmed interview. Learn how to prepare yourself for a video interview so that you can look your best and make the process of filming the interview as smooth as possible
Sep 19, 2022
VIDEO – The Swiss Army Knife for Your Business
Video isn't just for marketing... Video content can be an effective tool for a lot of different areas of your business. In this post, we outline a few ways video can be used to grow your business, not just from the viewpoint of the sales team.
Aug 4, 2022
3 Key Elements of a Testimonial Video
Testimonial videos are one of the key ingredients used in a Video Powered Business. Using testimonial videos in your marketing strategy help to boost your credibility in the eyes of your customers because they are hearing about how great your product or service is from someone OTHER THAN YOU. We spend so much time talking […]
Load More Posts
Jul 18, 2022
8K Is(n’t) Overkill
8K refers to the resolution of a captured video file, but how can filming in this high resolution format help your business?
Jun 18, 2020
Filming a Tele-Interview
Due to COVID-19 and working from home becoming commonplace, it has become important to find ways to remotely produce content. Although no match for high-end camera systems, lights, and audio; our webcams and cell phones can still get the job done. Preparation Regardless of what hardware is being used to capture an interview or what […]
Jun 5, 2020
Pad Prompter Review
A quick look at the Pad Prompter—a lightweight, budget-friendly teleprompter that we’ve used in both studio and remote interview setups. Here’s what worked (and what didn’t).
Jun 1, 2020
Initial Thoughts on the RED KOMODO
The RED KOMODO changed the game with its compact size and global shutter. These are my early takeaways after putting it through its paces on real productions.
Apr 3, 2026
How to Find a Video Production Company for Your Project
Most businesses pick the wrong video production company for one simple reason. They think they’re hiring someone to shoot video, when they should be looking for a partner who can help them create something that actually works. Here’s how to find the right team and avoid wasting time and money.
Mar 3, 2026
What to Expect in the Video Production Process (Start to Finish Guide)
Wondering what actually happens when you hire a video production company? This step-by-step guide explains the full process from planning and filming to editing, revisions, and final delivery so you know exactly what to expect.
Mar 1, 2026
How to Choose a Video Production Company in Orange County
Not all video production companies are created equal. If you’re hiring a team in Orange County, here’s how to look beyond price and flashy edits to find a strategic partner that delivers real results for your business.
Feb 2, 2026
What is a Testimonial Video?
A testimonial video is a recording of a person, usually a business’s customer, telling a short story about what it is like to work with that business or person. These videos are often short, around 90 seconds to three minutes in length and contain interview footage of the client telling their story mixed with B-Roll […]
Nov 19, 2025
How to Create a Month of Marketing Content from One Video
Learn how to take one well-planned long-form video and turn it into a full month of marketing content. This guide breaks down how to script your video in sections, create Reels and Shorts, build carousels, expand your ideas into an SEO-friendly blog post, and repurpose everything across email and social so your content works harder with less effort.
Apr 12, 2025
How to Hire a Video Production Team (Without Regret)
Not all video teams are created equal. Here are the 10 things you should ask before hiring a video production partner—especially if you're planning corporate videos, product content, or social media campaigns that need to deliver real results.
Oct 21, 2022
5 Steps to Prepare Yourself for a Video Interview
Most corporate videos rely heavy on a filmed interview. Learn how to prepare yourself for a video interview so that you can look your best and make the process of filming the interview as smooth as possible
Aug 4, 2022
3 Key Elements of a Testimonial Video
Testimonial videos are one of the key ingredients used in a Video Powered Business. Using testimonial videos in your marketing strategy help to boost your credibility in the eyes of your customers because they are hearing about how great your product or service is from someone OTHER THAN YOU. We spend so much time talking […]
Jul 5, 2020
The Value of Video to a Small Business
Video isn’t just a marketing tool—it’s a growth multiplier. Here’s why small businesses should treat video like an essential part of their strategy, not an afterthought.
Jun 7, 2020
Stock Footage: One Month In
The decision to begin uploading my footage to stock footage websites came at a time when no one was really sure about where the world was headed. I wanted a way to pass the time while staying home and “Socially Distancing” that still felt like I was being productive and had the promise of providing […]
May 29, 2020
The Challenge of Remote Productions
Managing video shoots remotely presents real logistical challenges—but it’s possible to maintain high production value with the right tools, prep, and communication. Here’s how we’ve approached it.
May 27, 2020
Developing the BIO Video Pack
We created the BIO Video Pack to help clients tell authentic, engaging stories about their people. This post breaks down our approach to scripting, shooting, and packaging these short-form bios for maximum impact.
Feb 7, 2020
Retainers vs. Projects
Should you hire a video team on a retainer or per project? We explore the pros and cons of each model and share when one might make more sense than the other.
Video Isn't Just Content – It's a Business Tool
The Chromatic Digital Cinema blog is built for marketers, agencies, and business owners who care about using video as a tool within their organization. We share strategies, inspiration, and insights from our actual experiences because we believe content should work hard for your brand.
Ready to make video part of your growth strategy? Let’s talk your needs and how we can help.
Every message gets a personal reply within a business day. Let’s explore what you need.