Video isn’t just a marketing tool—it’s a growth multiplier. Here’s why small businesses should treat video like an essential part of their strategy, not an afterthought.
The Value of Video to a Small Business
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Work
Stock Footage: One Month In
The decision to begin uploading my footage to stock footage websites came at a time when no one was really sure about where the world was headed. I wanted a way to pass the time while staying home and "Socially Distancing" that still felt like I was being productive...
The Challenge of Remote Productions
Managing video shoots remotely presents real logistical challenges—but it’s possible to maintain high production value with the right tools, prep, and communication. Here’s how we’ve approached it.
Developing the BIO Video Pack
We created the BIO Video Pack to help clients tell authentic, engaging stories about their people. This post breaks down our approach to scripting, shooting, and packaging these short-form bios for maximum impact.
Retainers vs. Projects
Should you hire a video team on a retainer or per project? We explore the pros and cons of each model and share when one might make more sense than the other.