The Value of Video to a Small Business

by Jul 5, 2020Work

The Value of Video to a Small Business

In terms of workload, small businesses are overloaded. The owners are typically wearing EVERY hat and the success of the entire enterprise really hinges on their ability to balance this massive workload while taking care of the concerns of many stakeholders and not losing their minds and/or running out of cashflow in the process. Unfortunately, many small business owners fail to look at their businesses objectively and get lost in the passion of what they do, only to ultimately fail because they didn’t think strategically.

Interestingly enough, the one thing that could have helped to save them is often seen as an unbearable cost while they are in the throes of running their business. Advertising, Marketing, Video, and Promotion are usually the first items to be seen as unnecessary and therefore “CUT” when in fact they could actually save or help grow the business. Business owners tend to have an over-inflated sense of self-importance or omniscience and therefore tend to ignore things that they don’t completely understand, even if it’s the one thing that could save them.

For a small business, running video ads on social media could literally be the difference between success and failure. The internet gives you the ability to specifically target the people that are going to be most-interested in your information and therefore most likely to purchase from you. By adding a video to your advertisement or messaging, you’re removing the guesswork for your customers. You’re literally planting the thought of “I NEED TO BUY THIS” into their head. It really couldn’t be more straightforward. 

As you get more advanced, you can begin to preempt a customers needs with your video. Things like reviews, testimonials, instructional videos, and promotional videos can start to plant the seeds of a future purchase way before you would have done that in any prior customer/business relationship before.

Going beyond the sale, businesses thrive on optimizations and efficiency. Adding something like a recruiting video, a training video, or a company brand film to your employee onboarding process can help to save you both time and money when hiring a new employee. We all know that hiring people can be the most complicated part of running a business, but a solid video strategy can help to ease the amount of effort surrounding those types of internal mundane tasks that we all have to work through.

Regardless of your company’s size, video can be an invaluable tool in optimizing your business. Feel free to get in touch with us to see how we can help you.

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